{07}Digital business
“The next big wave” (Hook 1)
- Client
- Digital business expert
- Format
- Vertical 9:16
- Length
- 1:11
- Goal
- Lead ad driving cold traffic to a free class. One of several hook variations produced for A/B testing.
- My role
- Editing, pacing and hook structure, word-by-word animated captions, motion graphics and sound design.
{07}Behind the scenes
Frames from the edit
