{08}Investments · AI
“Breaking news” hook
- Client
- AI investing expert
- Format
- Vertical 9:16
- Length
- 1:02
- Goal
- Lead ad opening with a TV-broadcast interruption to break the scroll pattern in the first second.
- My role
- Editing, pacing and hook structure, word-by-word animated captions, motion graphics and sound design.
{08}Behind the scenes
Frames from the edit
