{09}Digital business
“The Lego system” (Hook 3)
- Client
- Digital business expert
- Format
- Vertical 9:16
- Length
- 1:13
- Goal
- Story-driven lead ad (from bricklayer's helper to digital business) built to test a relatability hook against the other variations.
- My role
- Editing, pacing and hook structure, word-by-word animated captions, motion graphics and sound design.
{09}Behind the scenes
Frames from the edit
